Independent Hotel Show - 'Gymnasium of the Mind'

Design approach:

We worked in collaboration with the Independent Hotel Show and Fraher to create the 'Gymnasium of the Mind".  Shape wanted to ensure the installation had a Luxe feel and user experience. By using deep, opulent colours mixed with rich materials like Birch Ply and Brass, Shape created a warm, indulgent space for people to come and relax whilst at the show. Functionality was a key consideration, Shape thought carefully about how the user will interact with the space; by incorporating a benched area for the user to take of their shoes and hang up their coat and belongings, they can fully participate in
events and talks without distraction whist at the show.

Materials:

- Birch Ply partitions

- Brass detailing 

- Custom "weave" benches

Photography:

Adam Scott 

 
 
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