Shape created a bespoke compact installation for the 2017 Clerkenwell Design Week in collaboration with Fraher & Findlay, ‘The Playbox’. The Playbox was initially presented as a 1200mm x 600mm unit, based on a standard double cupboard. The concept manipulates and activates each elevation in every detail. The Playbox stores items that support the user’s experience, facilitating a place to entertain, socialise, learn and play. It was conceived as a mobile unit that would transform any space occupied. Two Play boxes were created, a ‘ Big Sister’ 1200mm x 1200mm unit and a ‘Little Brother’ 1200mm x 600mm unit.
The Playboxes were made from black Multi-Wall, a versatile and sleek material, combined with Birch Plywood. She opens to serve the tea and when closed, continues to sit as a bespoke piece of furniture to be admired from every angle.
The ‘Big Sister’ was influenced by antique tea caddies and carpentry that has supported the tea industry over the centuries. The unit was used by Newby Tea to serve hot drinks at the festival. This Playbox adopts the character of an ornate modern day tea caddy which is beautifully yet discreetly decorated.
The Little Brother acted as a unique mobile showroom for Peronda. This Playbox was clad in cork, which was very tactile. It facilitates users to browse the tiles in an engaging environment, with users exploring both the box and its contents.